Package tour
Vogue France Names Vietnam the Most Desirable Travel Destination in Asia for 2026
HANOI, January 2026 — In a feature article published on December 29, 2025, Vogue France declared Vietnam the most desirable travel destination in Asia for 2026. Titled "Pourquoi le Vietnam est la nouvelle destination en vogue en 2026?" — Why is Vietnam the destination everyone is talking about in 2026? — the piece marks a significant moment of international recognition for Vietnamese tourism. Coming from one of the world's most influential style and culture publications, the endorsement carries weight well beyond the travel industry, signalling that Vietnam has captured the imagination of a sophisticated global audience that values authenticity, beauty, and depth of experience.
.jpg)
A Country That Defies Easy Description
What Vogue identifies at the heart of Vietnam's appeal is precisely what makes it difficult to categorise. The magazine describes a destination that moves seamlessly between contrasts: from the creative, fast-paced energy of Hanoi and Ho Chi Minh City to the unhurried rhythm of fishing villages, ancient temple towns, and misty highland valleys. This is a country where street-side pho stalls operate within sight of UNESCO World Heritage monuments, where centuries-old imperial palaces stand a short drive from some of Southeast Asia's most celebrated beaches. Vogue characterises this as a "harmonious beauty" — a rare quality in which cultural longevity and natural grandeur reinforce rather than compete with one another
Iconic Destinations Seen Through a New Lens
Vogue's editorial team selected a collection of Vietnam's most distinguished destinations to feature — each chosen not merely for its visual appeal but for the quality of experience it offers the modern traveller. Ha Long Bay, whose emerald waters and towering limestone formations have made it one of Asia's most iconic seascapes, is described as a landscape so singular that it has served as the setting for multiple international films. Ninh Binh — long appreciated by travellers in the know but only recently gaining wider international recognition — earns a place alongside Ha Long Bay as its inland counterpart, offering the same sculptural geology in a quieter, more intimate setting navigated by small wooden rowing boats. Hue, the former imperial capital of the Nguyen dynasty, is presented as a living museum: a city where royal citadels, pagodas, and the ceremonial Perfume River together form one of Southeast Asia's most coherent historical landscapes. Rounding out the selection, Con Dao — an archipelago of pristine islands off Vietnam's southern coast — is positioned as the country's finest offering for travellers seeking seclusion, clear waters, and an almost untouched natural environment
.jpg)
A Tourism Industry That Has Come of Age
Vogue's recognition does not arrive in isolation. It reflects a broader moment of maturity for Vietnam's tourism sector — one built on the foundations of consistent investment, strategic policy reform, and a growing global profile. Following the country's decisive reopening after the COVID-19 pandemic, international arrivals recovered with notable speed. Vietnam closed 2025 with nearly 21.2 million international visitors — surpassing pre-pandemic records and growing at a rate that exceeded both global and Asia-Pacific averages. Vogue specifically highlighted improvements to international air connectivity, including direct Vietnam Airlines services between Paris and both Hanoi and Ho Chi Minh City, as a practical enabler of the country's rising accessibility for European travellers. The development of a sophisticated accommodation landscape, ranging from sensitively restored heritage properties in Hoi An to world-class island resorts in Phu Quoc, completes the picture of a destination that can now genuinely cater to the full spectrum of international visitor expectations.
What This Means for Travellers Considering Vietnam in 2026
.jpg)
For international visitors planning their next journey, Vogue France's endorsement offers more than a headline — it offers context. Vietnam in 2026 is a destination that rewards those who travel with curiosity: the traveller who wants to sit in a centuries-old tea house in Hanoi's Old Quarter in the morning and be on a limestone-island cruise by the following day; the one who seeks out the imperial grandeur of Hue before cooling off in the turquoise shallows of An Bang Beach in Hoi An; the one who is drawn equally to the vibrant street food culture of Ho Chi Minh City and the extraordinary silence of Con Dao's protected marine park at sunset. Vietnam's combination of visa accessibility, competitive travel costs, diverse landscapes, and exceptional culinary culture positions it as one of the most complete travel destinations in Asia today. For those ready to discover this — or to return and discover it again — the journey begins with a single step.
For personalised travel advice or itinerary enquiries, our team is always happy to help — reach us at tours@inboundvietnam.com
Related posts
.jpg)
Ten Destinations Across Vietnam Set to Draw Record International Visitors in 2026
From Phu Quoc and Da Nang to Quy Nhon and Ha Giang, Vietnam enters 2026 with 10 destinations forecast to attract record international visitors — backed by global rankings, OTA data, and major new infrastructure.
.jpg)
Central Vietnam Joins the World's Most Coveted Travel Destinations for 2026
UK travel magazine Time Out has ranked Central Vietnam 8th among the world's 19 best places to travel in 2026 — spotlighting Da Nang, Hoi An, and Hue as a region that delivers adventure, heritage, and luxury in equal measure
.jpg)
CNBC Reports Phu Quoc Among the World's Top Trending Destinations for 2026
CNBC has featured Phu Quoc as one of the world's top trending travel destinations for 2026, citing a 53% surge in searches — the only Southeast Asian representative in the global Top 4
.jpg)
Booking.com Names Mui Ne the #1 Trending Destination in the World for 2026
Booking.com has ranked Mui Ne, Vietnam as the #1 trending destination in the world for 2026 — ahead of Bilbao, Philadelphia, and destinations across five continents. Discover what makes this coastal town a global standout.
.jpg)
Vietnam Named Among the World's Top Travel Destinations for 2026 by The New York Times
Vietnam has been ranked 34th on The New York Times' "52 Places to Go in 2026" list. Discover why this recognition makes 2026 the ideal year to explore Vietnam with Inbound Vietnam Travel.
Inbound Vietnam – Your Trusted Partner for Large-Scale MICE & E-visa Solutions
Premier MICE planner with offices in Hanoi & Ho Chi Minh City. Specialized in E-visas for groups of 50+, custom technical tours, and world-class corporate events.
Mui Ne Sand Dunes & Kitesurfing: A Coastal Vietnam Adventure
Discover Mui Ne, Vietnam's kitesurfing capital. Explore the White Sand Dunes by Jeep, visit local fishing villages, and book the best 2026 coastal tours today!
Cultural Immersion in Nha Trang: History & Cooking Classes
Discover Nha Trang's rich history at Ponagar Towers and Long Son Pagoda. Join an authentic seafood cooking class and experience the soul of Vietnam's coast.
Nha Trang Diving Guide: Best Hidden Gems for Snorkeling
Explore Hon Mun & Coral Bay with Inbound Vietnam. Expert tips on PADI diving, marine life, and the best 2026 coastal tours. Book your Nha Trang adventure today!
Phu Quoc Visa Exemption 2026: Your 30-Day Guide to Vietnam Paradise Without a Visa
The Phu Quoc Visa Exemption. As of 2026, the Vietnamese government continues to offer a generous 30-day visa-free stay specifically for the "Pearl Island" of Phu Quoc Island .
Top Things to Do in Lan Ha Bay: From Kayaking to Hidden Caves
While its famous neighbor, Halong Bay, has long held the spotlight, Lan Ha Bay has emerged as the true sanctuary for those seeking raw, untouched beauty. Located south of Halong and east of Cat Ba Island, Lan Ha Bay boasts over 400 limestone islets and hundreds of tiny, secluded white-sand beaches.
Halong Bay or Lan Ha Bay? Choosing the Perfect Route for Your 2026 Trip
However, a common dilemma arises for every traveler planning their maritime escape: Should you follow the legendary path of Halong Bay, or seek the secluded charm of Lan Ha Bay?
Why Spring is the "Golden Season" for a Halong Bay Cruise
While Vietnam is a year-round destination, travel experts and seasoned photographers agree: Spring (specifically March to May) is the undisputed "Golden Season" for cruising the Gulf of Tonkin. As we move into 2026, here is why this period creates a magical atmosphere that other seasons simply cannot match.
Beyond the Golden Bridge: A Central Vietnam Tour Itinerary of Top Things to Do
To truly experience the soul of the country, your Central Vietnam Tour Itinerary must venture further. From the imperial grandeur of Hue to the lantern-lit magic of Hoi An, this region offers a perfect blend of old-world charm and modern wonder.
Hue: Named a Top Global Romantic Honeymoon Destination for 2026
In 2026, Hue has officially been recognized as one of the world’s premier romantic honeymoon destinations, capturing the hearts of global travelers with its poetic charm.
The Soul of Vietnam: Discover the Timeless Beauty of Lunar New Year (Tet)
Vietnam is a land of stories, but no chapter is more vibrant, emotional, or visually stunning than Tet Nguyen Dan—the Lunar New Year. For travelers seeking more than just sightseeing, Tet offers a deep dive into the cultural heartbeat of the nation.
The Best Time to Visit Central Vietnam: A Spring Guide to Hue, Da Nang, and Hoi An
When planning a journey to the heart of S-shaped Vietnam, timing is everything. While the north has its chilly winters and the south stays tropical year-round, Central Vietnam follows its own rhythm. For seasoned travelers and sun-seekers alike, February to April is the "Goldilocks" window—the absolute best time to visit Hue, Da Nang, and Hoi An.
A Guide to Southern Vietnam: Sunny Beaches and Floating Markets
a Guide to Southern Vietnam is incomplete without exploring the vibrant floating markets of the Mekong Delta and the pristine shores of Phu Quoc—the Emerald Pearl of Vietnam’s waters.
Southern Vietnam in Dry Season: Best Time for Phu Quoc & Mekong
If you are looking for the best time for Phu Quoc & Mekong, the window from November to April offers a golden opportunity to experience Vietnam’s most iconic landscapes in peak condition.
Tour Phu Quoc & Mekong Delta: The Perfect Beach and River Combo
The Tour Phu Quoc & Mekong Delta is currently the most sought-after travel combination in Vietnam, offering an unparalleled blend of authentic cultural immersion, world-class gastronomy, and ultimate island relaxation.
Market Insight: Analyzing Vietnam’s 2026 Travel Trends and Top-Tier Products
As Vietnam welcomes a record-breaking influx of international arrivals in 2026, the tourism landscape has undergone a sophisticated transformation. Based on the latest data from Google Destination Insights and 2026 travel reports, the modern traveler is moving away from generic sightseeing toward intentional, high-value experiences.
Customize Vietnam Trip: Design Your Perfect Journey with Inbound Vietnam’s Planner
Are you dreaming of an unforgettable journey through the vibrant landscapes and rich culture of Vietnam? Stop sifting through countless travel websites! Inbound Vietnam International Travel Company Limited has developed the ultimate solution: a powerful, all-in-one trip customization tool designed to craft your perfect itinerary with unparalleled ease.
Traveling by Bus between Noi Bai Airport (HAN) and Hanoi
Comprehensive guide to Noi Bai - Hanoi bus travel for tourists. Find routes, fares, and tips for convenient, affordable airport transfers in Hanoi.
How to get to and from Tan Son Nhat Airport (SGN) by bus?
Traveling from Tan Son Nhat Airport (SGN) to Ho Chi Minh City? Discover the best bus routes for a cheap and easy transfer to District 1, hotels, and tourist spots.
Adventure Travel in Vietnam: Unique Adventures and Tours
Discover thrilling adventure travel in Vietnam! Explore top destinations like Sapa, Ha Giang, Phong Nha, and Da Lat. Find exciting activities: trekking, caving, diving, and more. Plan your trip with Inbound Vietnam.
Food Tour in Vietnam: Your Culinary Adventure
Experience an authentic food tour in Vietnam. Taste diverse regional cuisines, from Hanoi to the Mekong Delta. Get expert advice for your culinary journey.
Mekong Delta Food Tour: Authentic Flavors and Culture
Explore the authentic tastes of Southern Vietnam! A Mekong Delta food tour offers unique dishes, vibrant floating markets, and warm riverine culture.
Vietnam Travel Guide: Everything You Need to Plan Your Trip
Welcome to the ultimate Vietnam Travel Guide from Inbound Vietnam! Whether you're a first-time visitor or have already fallen in love with this beautiful S-shaped country.
MICE Event Planner Vietnam: Timtour - World-Class Events
Searching for a MICE event planner Vietnam? Timtour provides tailored, professional MICE events across Vietnam, ensuring success and value.
Hoi An Food Tour Guide for Visitors
Embark on an unforgettable Hoi An food tour with Inbound Vietnam. Explore local delicacies, hidden eateries, and the ancient town's food scene.
Hue Food Tour Eat Like A Local
Hue food tour - Taste real Hue! Find local dishes, street food, and culture. Plan your eating trip to Vietnam's ancient capital.
The Best Time to Visit Vietnam: A Detailed Guide for International Travelers
Plan your Vietnam adventure! Discover The Best Time to Visit Vietnam with our detailed guide for every region. Perfect for international travelers.
When is the Absolute Best Time to Visit Sapa in Vietnam?
Planning your Sapa trip? Discover the best time to visit Sapa in Vietnam for golden rice fields, vibrant blooms, or misty winter wonderlands with Inbound Vietnam's guide.
Why is Inbound Vietnam the Best MICE Agency in Vietnam?
Discover why Inbound Vietnam is recognized as the Best MICE agency in Vietnam. We offer comprehensive MICE solutions, from concept to execution, ensuring flawlessly successful events.
Top 10 Leading MICE Travel Agencies in Vietnam
Top 10 leading mice travel agencies in vietnam: detailed information on prominent agencies, their strengths, services, and contact information for successful mice event organization.
Cultural Tours in Vietnam for Foreign Tourists
For international visitors, Cultural tours in Vietnam offer a profound journey of discovery, connecting them with the core values of a resilient and hospitable nation.
What are some unique characteristics of winter in Hanoi?
Discover what are some unique characteristics of winter in Hanoi! Explore its distinct landscapes, cozy traditions, and must-try hot dishes for an unforgettable experience.
What makes spring in Hanoi a popular time to visit?
Experience Hanoi in spring! Mild weather, beautiful blooms, and vibrant festivals. So, what makes spring in Hanoi a popular time to visit? Find out more!
Leading Vietnam MICE Tours specialist
Trusted Vietnam MICE Tours organizer. Inbound Vietnam crafts seamless business & leisure trips, handling permits for valuable professional journeys. Your MICE success begins!
Top activities in Bay Mau coconut forest
Discover the Top Activities in Bay Mau Coconut Forest near Hoi An! From thrilling basket boat rides to unique cultural experiences and delicious local food.
Tips for Conquering Fansipan Peak in Vietnam
Plan your Fansipan climb! Get essential Tips for Conquering Fansipan Peak, including preparation, best times. Reach Roof of Indochina with Inbound Vietnam.
List of 12 Countries Granted Visa Exemption by Vietnam Until 2028
Travel to Vietnam made easier! Visa waivers for 12 countries until 2028, plus expanded e-visa options. Find out if you're eligible.
What makes Vietnam a safe and appealing destination?
Vietnam: Safe, beautiful, and affordable! Explore stunning landscapes, vibrant culture, and delicious cuisine. Experience warm hospitality and easy travel. Discover Vietnam today!
Why You Need to Experience Hanoi Jeep Tours?
Your ultimate guide to Hanoi Jeep Tours. Discover the best routes, must-see attractions, and tips for an amazing off-road adventure.
Food Tour Ha Noi - A Culinary Journey Through the Capital
Looking for a unique way to explore Hanoi? Join the food tour Ha Noi and savor the city's diverse cuisine.
Top 10 Most Attractive Food Tour Destinations in Ha Noi
Embark on a food adventure in Hanoi! Explore the Top 10 most attractive food tour destinations in Ha Noi and discover the city's rich culinary heritage. Taste local specialties and hidden gems.
Top 10 most attractive food tour destinations in Ho Chi Minh
Are you looking for food tour destinations in Ho Chi Minh City? If so, this article will be the perfect guide satisfy your culinary curiosity.
Food tour in Ho Chi Minh City, quintessence of Vietnamese cuisine
Discover the true flavors of Vietnam on a food tour in Ho Chi Minh City. Savor authentic street food and hidden gems with a local guide.
Top 10 Halal Restaurants in Da Nang
Looking for Halal food in Da Nang? Our guide highlights top 10 Halal restaurants in Da Nang, offering a diverse range of flavors and cuisines.
Halal Tour in Vietnam - Your Essential Travel Guide
Embark on an unforgettable Halal tour in Vietnam! Explore breathtaking landscapes, savor delicious Halal cuisine, and discover rich cultural heritage.
Top 10 Halal Restaurants in Hanoi
Discover the top 10 Halal restaurants in Hanoi! Whether you're a Muslim traveler or a local seeking delicious Halal food, this guide has you covered.
Top 10 Halal Restaurants in Ho Chi Minh
If you're on the hunt for Halal restaurants in Ho Chi Minh City that have earned rave reviews from food experts, this article is your go-to guide.
.jpg)
Vietnam Travel Tips For First timers
Let's explore some Vietnam travel tips for first timers to ensure your trip is unforgettable.
Everything You Need to Know About Land Tour Vietnam
Embark on a unique journey with our land tour Vietnam. Immerse yourself in local culture, savor authentic cuisine, and create lasting memories.
.jpg)
What Is Ho Chi Minh City Famous For?
If you're a first-time visitor to Ho Chi Minh City and are wondering what is Ho Chi Minh city famous for, then this article is for you.
Vietnam travel agency specializing in cultural tours
Inbound Vietnam is one of the leading Vietnam travel agency specializing in cultural tours, where you can completely trust in the quality, price, and service of your experiences.
Who is the best inbound tour operator in Vietnam?
You have a need to travel, want to explore tourist destinations in Vietnam? Below, we will introduce one of the best inbound tour operator in Vietnam for your reference.
When is the best month to visit Vietnam?
Wondering when is the best month to visit Vietnam? Our comprehensive guide covers all regions and seasons to help you plan your trip.
Top 10 list of reputable travel brands in Vietnam
Discover the Top 10 List of Reputable Travel Brands in Vietnam that offer exceptional services, including domestic and international tours, visa assistance, and MICE event planning. These trusted agencies will ensure an unforgettable journey through Vietnam.
.jpg)
High And Low Season For Tourism In Vietnam
Let Inbound Vietnam help you discover the high and low season for tourism in Vietnam, so you can tailor your trip to your preferences.
Why is autumn in Hanoi so special?
Autumn in Hanoi is a truly magical time. From September to November, the city transforms into a romantic and poetic landscape. The cool, crisp air, gentle breezes, and golden leaves falling on the streets create a breathtaking scene.
Membership Benefits on Vietnam Airlines
Flying with Vietnam Airlines, you will be supported by Inbound Vietnam to make a membership card and receive many incentives. Please refer to this article for details
.jpg)
Vietnam's best outdoor activities
The best outdoor activities when you travel to Vietnam. Experience now with InboundVietnam!
.png){kind=icon}
