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Vogue France names Vietnam the most desirable travel destination in asia for 2026
HANOI, January 2026 — In a feature article published on December 29, 2025, Vogue France declared Vietnam the most desirable travel destination in Asia for 2026. Titled "Pourquoi le Vietnam est la nouvelle destination en vogue en 2026?" — Why is Vietnam the destination everyone is talking about in 2026? — the piece marks a significant moment of international recognition for Vietnamese tourism. Coming from one of the world's most influential style and culture publications, the endorsement carries weight well beyond the travel industry, signalling that Vietnam has captured the imagination of a sophisticated global audience that values authenticity, beauty, and depth of experience.
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A country that defies easy description
What Vogue identifies at the heart of Vietnam's appeal is precisely what makes it difficult to categorise. The magazine describes a destination that moves seamlessly between contrasts: from the creative, fast-paced energy of Hanoi and Ho Chi Minh City to the unhurried rhythm of fishing villages, ancient temple towns, and misty highland valleys. This is a country where street-side pho stalls operate within sight of UNESCO World Heritage monuments, where centuries-old imperial palaces stand a short drive from some of Southeast Asia's most celebrated beaches. Vogue characterises this as a "harmonious beauty" — a rare quality in which cultural longevity and natural grandeur reinforce rather than compete with one another
Iconic destinations seen through a new lens
Vogue's editorial team selected a collection of Vietnam's most distinguished destinations to feature — each chosen not merely for its visual appeal but for the quality of experience it offers the modern traveller. Ha Long Bay, whose emerald waters and towering limestone formations have made it one of Asia's most iconic seascapes, is described as a landscape so singular that it has served as the setting for multiple international films. Ninh Binh — long appreciated by travellers in the know but only recently gaining wider international recognition — earns a place alongside Ha Long Bay as its inland counterpart, offering the same sculptural geology in a quieter, more intimate setting navigated by small wooden rowing boats. Hue, the former imperial capital of the Nguyen dynasty, is presented as a living museum: a city where royal citadels, pagodas, and the ceremonial Perfume River together form one of Southeast Asia's most coherent historical landscapes. Rounding out the selection, Con Dao — an archipelago of pristine islands off Vietnam's southern coast — is positioned as the country's finest offering for travellers seeking seclusion, clear waters, and an almost untouched natural environment
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A tourism industry that has come of age
Vogue's recognition does not arrive in isolation. It reflects a broader moment of maturity for Vietnam's tourism sector — one built on the foundations of consistent investment, strategic policy reform, and a growing global profile. Following the country's decisive reopening after the COVID-19 pandemic, international arrivals recovered with notable speed. Vietnam closed 2025 with nearly 21.2 million international visitors — surpassing pre-pandemic records and growing at a rate that exceeded both global and Asia-Pacific averages. Vogue specifically highlighted improvements to international air connectivity, including direct Vietnam Airlines services between Paris and both Hanoi and Ho Chi Minh City, as a practical enabler of the country's rising accessibility for European travellers. The development of a sophisticated accommodation landscape, ranging from sensitively restored heritage properties in Hoi An to world-class island resorts in Phu Quoc, completes the picture of a destination that can now genuinely cater to the full spectrum of international visitor expectations.
What this means for travellers considering Vietnam in 2026
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For international visitors planning their next journey, Vogue France's endorsement offers more than a headline — it offers context. Vietnam in 2026 is a destination that rewards those who travel with curiosity: the traveller who wants to sit in a centuries-old tea house in Hanoi's Old Quarter in the morning and be on a limestone-island cruise by the following day; the one who seeks out the imperial grandeur of Hue before cooling off in the turquoise shallows of An Bang Beach in Hoi An; the one who is drawn equally to the vibrant street food culture of Ho Chi Minh City and the extraordinary silence of Con Dao's protected marine park at sunset. Vietnam's combination of visa accessibility, competitive travel costs, diverse landscapes, and exceptional culinary culture positions it as one of the most complete travel destinations in Asia today. For those ready to discover this — or to return and discover it again — the journey begins with a single step.
For personalised travel advice or itinerary enquiries, our team is always happy to help — reach us at tours@inboundvietnam.com
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