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Hoi An Shines Globally: Named Among the Top 5 Best Cities in the World for 2026

Hoi An city

14/07/2026

In the constantly evolving landscape of global tourism, maintaining a position as a top-tier destination requires more than just scenic beauty; it demands a deep, resonant cultural experience, exceptional hospitality, and an enduring charm that captivates travelers long after they depart. Hoi An, the beloved ancient town in central Vietnam, has proven once again that it possesses all these qualities and more.

On July 7, 2026, as part of the highly anticipated World's Best Awards 2026, Travel + Leisure officially announced its definitive ranking of the finest cities across the globe. This year, the Asian continent demonstrated strong appeal, with 15 representatives making the list. However, it is Hoi An that truly stands out for Vietnam, securing a remarkable position in the Top 5 worldwide and claiming the impressive rank of Top 3 in Asia.

A Legacy of Excellence and Global Recognition

This recent accolade is not an isolated triumph but rather a continuation of Hoi An's impressive track record of international recognition. The city's consistent performance in the Travel + Leisure rankings is a testament to its enduring appeal.

In 2024, the ancient town was proudly ranked 4th on the global list and 2nd in Asia. The following year, in 2025, it maintained a strong presence, securing the 6th position worldwide and 5th in Asia. Crucially, this consistent high performance over consecutive years earned Hoi An an induction into the esteemed Travel + Leisure Hall of Fame—an honor reserved for destinations that consistently receive outstanding evaluations from the magazine's discerning readership.

The accolades extend beyond just being a beautiful place to visit. Recognizing the shifting trends in global work and travel, Travel + Leisure also named Hoi An as one of the world's most ideal cities for remote workers earlier in June 2026. Furthermore, at the beginning of the year, the leading online booking platform Booking.com crowned Hoi An as the most welcoming destination in Vietnam, surpassing other popular locales like Mai Chau and Phu Quy. This recognition, based on over 370 million traveler reviews for the 14th annual Traveller Review Awards, underscores the genuine warmth and hospitality that visitors experience in the ancient town.

These consecutive awards serve as undeniable proof of Hoi An's sustainable allure, particularly noteworthy as the locality has recently adjusted its administrative boundaries to become part of Da Nang city.

The Timeless Charm of a UNESCO World Heritage Site

So, what is the secret behind Hoi An's remarkable ability to captivate the hearts of travelers worldwide? The answer lies in its unique blend of impeccably preserved history, vibrant culture, and a deeply peaceful atmosphere.

Recognized as a UNESCO World Heritage Site, Hoi An has long conquered visitors with its rare and pristine ancient beauty. Situated on the lower reaches of the Thu Bon River, just a short distance from the bustling center of Da Nang, the ancient town exudes a quiet, contemplative grace. It is defined by its characteristic mustard-yellow houses, moss-covered tiled roofs, wooden doors weathered by time, and narrow, stone-paved alleyways that invite leisurely exploration.

Unlike many modern, fast-paced tourist hubs, Hoi An's primary draw is its slow rhythm of life and atmosphere of profound tranquility. It is a place where time seems to slow down, allowing visitors to truly disconnect and immerse themselves in the surroundings. The magic of Hoi An reaches its peak as night falls. Thousands of colorful silk lanterns illuminate the streets and the river, creating a landscape that is both incredibly romantic and vibrantly alive. This signature feature is a key reason why it is celebrated as one of the most beloved ancient towns globally.

Beyond Architecture: Immersive Local Experiences

However, the allure of Hoi An extends far beyond its stunning architectural heritage. What truly transforms a visit into an unforgettable journey is the depth of the local experiences on offer.

Beyond simply strolling through the ancient streets, visitors are encouraged to actively engage with the local culture and environment. Travelers can cycle through the lush, green fields on the outskirts of the city, visit the organic Tra Que vegetable village, or navigate the unique Bay Mau nipa palm forest in traditional round basket boats.

For those seeking hands-on experiences, Hoi An is a haven for traditional craftsmanship. Visitors can try their hand at pottery in Thanh Ha village, learn about traditional woodworking in Kim Bong carpentry village, craft their own beautiful silk lanterns, or participate in interactive cooking classes to master local specialties.

Adding to the destination's appeal is the nearby Cu Lao Cham (Cham Islands), located just 20 kilometers from the ancient town. This beautiful island cluster offers a perfect contrast to the historical town, providing opportunities for snorkeling, diving among rich coral reefs, swimming in pristine waters, and exploring a diverse marine ecosystem. This comprehensive chain of experiences—seamlessly connecting culture, nature, and community life—gives Hoi An a profound depth, encouraging tourists to extend their stays and truly immerse themselves, rather than just visiting for a quick day trip.

A Culinary Journey Like No Other

No discussion of Hoi An's appeal is complete without mentioning its exceptional culinary scene, which serves as a major "plus point" in retaining visitors.

The undisputed soul of the ancient town's cuisine is Cao Lau. This iconic noodle dish, characterized by its distinctive texture, complex flavors, and a preparation method that relies on local ingredients (including specific well water and ash), is an experience that is nearly impossible to replicate anywhere else in the world. Alongside Cao Lau, other local delicacies such as Mi Quang (Quang-style noodles), the globally renowned Banh Mi Phuong, and a myriad of street food offerings have become unmissable culinary adventures for international tourists.

With its harmonious combination of heritage values, authentic local culture, outstanding cuisine, and high-quality services, Hoi An continues to maintain a powerful magnetism on the world tourism map. The continued recognition from prestigious international organizations and magazines demonstrates that this ancient town is not just a famous holiday destination, but is rapidly becoming the premier choice for travelers seeking to experience, work, and explore deeply for extended periods. As 2026 approaches, Hoi An stands ready to welcome the world, proving why it rightfully belongs among the absolute best cities on Earth.

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