Gia Lai

Tourism in the Gia Lai – Quy Nhơn region, newly unified in 2026 into a single administrative and tourism powerhouse, offers a spectacular "Sea to Summit" journey that harmonizes the wild Central Highlands with the pristine South-Central coast. Under the 2026 National Tourism Year theme, "Mountains Embrace the Sea," the natural landscape transitions dramatically from the emerald crater of Biển Hồ (T'Nung Lake) and the golden wild sunflowers of Chư Đăng Ya Volcano in Pleiku to the turquoise bays of Kỳ Co, Eo Gió, and the "ASEAN Clean Tourist City" of Quy Nhơn. Culturally, the region is a prestigious UNESCO corridor, home to the thunderous Space of Gong Culture in the highlands and the elegant Bài Chòi folk singing and Bình Định Traditional Martial Arts along the coast. In 2026, visitors can immerse themselves in high-tech experiences like ExploraScience Quy Nhơn or participate in the International Gong Festival and the Wild Sunflower Week. The culinary experience is a bold fusion of forest and ocean; travelers can savor highland staples like Dry Phở (Phở hai tô), Coffee-fed beef, and Grilled chicken with bamboo-tube rice (Cơm lam) before heading to the coast for Sizzling squid pancakes (Bánh xèo mực), Fish cake noodle soup, and Pork intestine porridge with vermicelli (Bánh hỏi cháo lòng). Whether you are "cloud-hunting" on Chư Nâm Mountain or exploring the ancient Bánh Ít Cham Towers, the Gia Lai – Quy Nhơn region offers an unparalleled, multi-layered encounter with the rugged and refined soul of Vietnam.